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Massimo Ranieri Inspires in Life & Business

"I sing because I don't know how to swim," says Massimo Ranieri, one of Italy's most popular romantic pop singers in the title of his newest CD. My singing resembles a crow squawking, so I swim because I don't know how to sing! I first heard Massimo sing when I lived in Italy in 1978 and now play his CDs often at home in Vancouver. Last May in Bologna on one of my bi-annual trips to Italy, I sat in the third row at his sold out concert. His absolutely top notch performance blew me away, inspired me and gave me some big ah-has.

Are you doing work you like and want to keep doing it with tons of energy and heart for years to come? Just follow Massimo's example.To start the concert, he burst on stage, belting out a song of a long lost love, "If the city were burning, I'd run to you. If the city were burning, I know you'd look for me even after our goodbye."

At that moment, I thought, "Who would I look for?" Right away the face of one of my long lost loves popped into my mind. Oh my! Who would you look for?Massimo's been singing "Se Bruciasse La Citta, If The City Were Burning" for 40 years. But that night he sang it and all his songs and moved and danced with 100% of his energy and heart as if he were singing them for the first time. How did he do it?

First, he really made us in the audience feel a personal connection with him. I felt a lot of affection and high energy filling that big theatre. He told us stories from his life that made me feel I was getting to know him as a person. Stories about growing up in a poor part of Naples as the 5th of 8 kids who were expected from about age 7 to bring home money every day to help feed the family.

He comes across as a down to earth, authentic, very likeable guy so you almost feel he's a friend sharing his stories with you over coffee. He paints clear pictures and uses every day words. You can see him, about age 8, singing to diners at a Neapolitan restaurant by the sea who threw coins in the water. Little boys dove for the coins and teased him, "If you don't sing, we'll throw you in the water." Terrifying for a kid who couldn't swim, so he sang and sang.

With one of his long time hits, he joked with us, "We're not 35 any more, are we?" and we all nodded and smiled. Then he held his mike out toward us and the whole audience sang the chorus of a song from 20 years ago together with our hero.

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